Humaine

Based in Woodstock, Cape Town, with an additional office in Mayfair, London, Humaine works with B2B and retail brands on marketing and AI-driven growth systems. Founded in 2024, the small team has delivered campaigns across Europe, the Middle East and the UK, working across business units for brands including ASICS and Sage, and supporting names such as Debenhams, Wax London, Wickes and Six Degrees. Client work spans SaaS companies, sportswear and fashion retail, positioning the agency for organisations that need to modernise marketing operations without discarding existing structures. Services are organised around two tracks, B2B and Retail, and delivered through what the agency calls its Labs — covering strategy, brand, content, production, search and technology. For B2B clients, work includes go-to-market modernisation, marketing team enablement and training, and AI-assisted workflows. For retail clients, the agency handles campaign and brand growth, production and AI-enhanced photo/video shoots based in Cape Town, campaign regeneration, and content systems built for faster turnaround, as illustrated by a full seasonal campaign shot within a single production window. Other listed capabilities include SEO, AI consulting, BI and big data consulting, custom software development, direct marketing, graphic design and web design. The stated approach, described as "Human First," combines AI tools with human input on strategy, creative judgement and campaign execution, aiming to build repeatable content and marketing systems rather than one-off deliverables.