(human)x , a Leap Group Co.

(human)x is based in Louisville, Kentucky, and operates as part of the Leap Group network, giving it access to specialized experts across that wider group. The agency positions itself as a digital marketing agency built around research-driven human insight, with a team that includes anthropologists working alongside creative and strategy staff. Its client work spans sectors such as moving and logistics, food and beverage, and consumer brands, and the site also lists a dedicated government-facing offering alongside its general commercial services. Team size falls in the 11-50 range. The agency's declared services cover Search Engine Optimization, Pay Per Click, Content Marketing, Web Design and Web Development, IT Managed Services, and both digital and marketing strategy. Its stated process, framed as humanView™, moves through four stages: research-led human insight, creative interpretation of that research, experience design that extends beyond traditional advertising, and ongoing performance management after work goes live rather than a one-time handoff. It also offers Google Analytics 4 migration services and produces published commentary on industry topics, including pieces on Gen X marketing, brand-building amid audience distrust, and comparisons between AI-driven optimization and traditional SEO. Prospective clients are invited to request a consultation through the site.