iCEA

Founded in Poznań in 2007, iCEA works with e-commerce businesses across a range of sectors, including home and garden, electronics and home appliances, FMCG, books and media, fashion, automotive, baby products, sports and recreation, and health and beauty. The agency describes itself as a "one-stop shop" for online retailers, combining marketing, technology and e-commerce management support for companies looking to grow their search visibility and online sales. Work is organized around a four-step process: strategy development tailored to each client, use of a proprietary in-house technology stack for tracking progress toward goals, ongoing verification of results, and adjustment of tactics based on findings. Core services include SEO, paid advertising and conversion rate optimization, supported by an in-house R&D department that develops proprietary tools for the agency's SEO work. Paid media services cover contextual advertising, display network advertising, search engine advertising and remarketing, with campaign decisions informed by data analytics. A dedicated UX team, formed to focus specifically on conversion from generated traffic, supports the CRO offering alongside data analysis and AI-based solutions aimed at engaging customers and increasing sales. Beyond marketing, iCEA also offers e-commerce management services such as customer success support, UX and SXO work, and assistance with implementations, migrations, order processing and logistics for online stores. Prospective clients can request a free e-commerce audit through a video consultation with a Growth Analyst, covering website visibility, current advertising performance and user experience review.