ICita - Creating a Smarter Web

Based in Longmont, Colorado, this company has spent over two decades supporting small and medium-sized organizations across the United States, including nonprofits, member organizations, and healthcare and technology businesses. Founded in 2000 by Thomas Smidt, the small team builds websites, manages digital marketing, and integrates marketing automation tools for clients ranging from local auto body shops to municipal government departments and healthcare software firms. Services cover website development on WordPress and WooCommerce, e-commerce builds, mobile app development, SEO, pay-per-click, and social media marketing, delivered through a set of structured plans. A local-focus offering combines new websites, local SEO through Google Business Profile management, and Google and Meta ad setup with basic targeting and monthly AI-SEO performance reporting. A growth-oriented tier adds multi-tier social, Google, and lead-generation plans alongside e-commerce support and CRM integration. Marketing automation work includes CRM segmentation, drip sequences, and AI-driven content strategy supported by a dedicated consultant. Campaigns are built around data-driven SMART goals and KPIs, with AI platforms used for automated ad learning and audience segmentation. The agency also produces AI visibility, AEO, and SEO insight reports that analyze a client's website and competitor behavior, covering the influence of digital ads, keywords, backlinks, and social media on search performance. Past project work has included Salesforce and Pardot implementation for sales and marketing teams.