Icon Theory

Based in West Palm Beach, Florida, Icon Theory is a small studio, with a team of between one and ten people, working on brand strategy, image expression and reputation architecture. Clients described range from prominent individuals to companies in innovative industries, and the studio references experience in international advertising and broadcast television branding. Work is organized around understanding a client's objectives first, then building an integrated marketing strategy meant to differentiate their image and connect them with their intended audience. The service offering spans creative direction, iconic branding, online strategy, social media content and storytelling. Creative direction covers logo design, marketing collateral and website development intended to extend a client's identity across digital and promotional materials. Iconic branding applies multi-channel marketing to increase visibility and consistency around a client's reputation and accomplishments. Online strategy involves building or enhancing digital platforms, combined with social media activity and content targeted for SEO, to improve discoverability among specific audiences. The social media content service focuses on cultivating online relationships and crafting messages meant to deepen engagement and advocacy. Storytelling work centers on developing a client's narrative and culture to create emotional connection with followers. The site also lists industry recognitions including PROMAX and Emmy honors tied to its broadcast and advertising branding work.