Iconic Digital Marketing Consultants

Based in London, this small digital marketing consultancy has been operating for 13 years, working with businesses across a range of sectors including manufacturing, food production, and consumer goods. Clients referenced include The Hot Tub & Swim Spa Company, Shred-on-Site, Mademoiselle Desserts UK, and IBM, alongside firms such as Carpigiani UK, Spotler UK, Alliance Buying Group, and TL Media. The agency positions itself around delivering measurable performance for ambitious businesses, with the team led by Steve Pailthorpe. Services cover search engine optimisation, pay-per-click advertising, social media marketing, web design and web development. Described work includes building new websites paired with SEO strategy to grow organic traffic, as seen in the Mademoiselle Desserts UK case, and traffic-focused campaigns such as the one delivered for Shred-on-Site. The agency also references digital strategy work, including a futurist-oriented project for IBM. Client feedback points to work in Google Analytics implementation and social media campaign management, alongside broader marketing automation activity mentioned in the company's own service description. The team size is small, between one and ten people, and the agency offers a free marketing audit as an initial point of engagement with prospective clients. Case studies presented focus on traffic growth and website redevelopment outcomes for client businesses.