Ida Sjoholm

Based in Göteborg, Ida Sjöholm works as a freelance copywriter specialised in search engine optimisation and UX writing, operating on her own rather than as part of a larger agency team. She serves clients who need help with digital communication and visibility online, writing for a range of formats including advertisements, blog posts, product texts, newsletters, press releases and social media content, alongside editorial pieces and reportage. Given the freelance format, work is carried out directly with the client rather than through an account team or production department. Her core specialism lies in SEO copywriting and UX writing: conducting keyword analysis and placing relevant search terms correctly within content so that websites perform better in organic search. She writes new, search-optimised text and can also review and edit existing copy that needs revision. Beyond writing, she works with metadata, site structure, navigation and microcopy, and is able to publish directly into common content management systems such as WordPress, Drupal and SharePoint. This combination allows her to handle both the creative and technical sides of on-page content — from concept and wording to how text is structured and tagged for search visibility — making her suited to clients who need copy that is both readable and technically optimised for search engines.