Idea Studio Ltd

Serpact operates from Plovdiv, Bulgaria, as a small team (1-10 people) providing search engine optimization services under the legal name Idea Studio Ltd, working with businesses seeking organic visibility improvements, including e-commerce shops and startups. Founded in 2012, the agency positions itself for clients who want ongoing SEO partnership rather than one-off fixes, and it works across traditional Google search as well as newer AI-driven search formats. The service range covers technical SEO audits and analytics, checking site crawlability, indexing and speed-related parameters, alongside SEO consultation for businesses facing specific ranking problems. Content-focused offerings include content marketing, content analysis and copywriting services, built around the idea that content quality underpins search visibility. Serpact also runs a service called Performance SEO, aimed specifically at online shops, which tracks the value of individual keywords and their contribution to transactions. Additional offerings include website migration support for domain, platform or design changes, video SEO for video content, and a startup-oriented package called Serpact Alliance. Newer services address AI search behavior directly: Optimization for AI targets visibility in AI chatbot answers and AI-generated search overviews, while AI Branding Signals focuses on building the kind of cross-source information and credibility that AI systems reference when mentioning a brand.