Iffel International Inc.

Operating out of Long Beach, California, since 2006, Iffel International Inc. is a small agency (1-10 people) led by Hema Dey, described on the site as "The AI Translator." The firm works with small and mid-sized businesses, as well as founders, executives, and boards, focusing on connecting AI adoption to measurable outcomes such as productivity and EBITDA growth rather than treating it as a standalone technical exercise. The agency's stated work centers on shifting visibility strategy from traditional search ranking toward being surfaced directly in AI-generated answers, referencing AI Overviews, ChatGPT, and Perplexity as channels where prospective clients now form opinions before visiting a website. Concrete offerings include SEO, AEO, and GEO work built around schema markup, entity verification, and structured data intended to help AI systems find, confirm, and recommend a business. Branding and brand validation services sit alongside named methodologies such as SEO2Sales, GEO2Sales, and Signal2Phygital. On the automation side, the agency describes AI automation, a 24/7 AI call center, and an internal "One Brain" system aimed at optimizing headcount rather than only cutting costs. Build-stage services cover AI and software development, AI-oriented "smart" websites, and WordPress maintenance. For leadership-level support, Iffel International offers fractional CAIO, CMO, and CEO roles along with executive coaching and training focused on defining and governing a combined human-and-AI operating model.