Impacto

Based in Auckland, Impacto is a small digital marketing agency, founded in 2021, working with New Zealand businesses that want their online marketing tied more closely to measurable outcomes such as leads, sales and revenue rather than clicks and impressions alone. The team, operating with a staff of between one and ten, positions itself around clarity and accountability in how campaigns are planned and reported, aiming to serve businesses looking to grow their visibility and performance online across search and paid channels. The agency's declared services span Search Engine Optimisation, Pay Per Click (Google Ads and Facebook Ads), Digital Strategy, Conversion Rate Optimisation and Web Design/Development, along with AI SEO, Generative Engine Optimisation (GEO/AI) and email marketing. Its stated process begins with tracking and data validation, checking GA4, Tag Manager, conversion tracking and attribution before any campaign launches. This is followed by strategy and intent mapping, in which customer search and decision behaviour is analysed across both traditional search queries and AI-style questions, so that campaigns and SEO structures are built around search intent and decision stages rather than templated approaches. The agency also describes optimising for AI search and answer engines as part of its work on brand visibility, alongside conventional SEO, paid ads, landing page design and website development services.