improveFX

Based in New York City, improveFX is a small team, founded in 2021, that positions itself as a combined digital marketing and IT solutions provider, bringing marketing specialists and engineers together under one roof. With a team of 1-10 people, the agency serves businesses looking for both growth-focused marketing support and technical development work, rather than specializing in a single channel or industry vertical. The agency's marketing offering covers organic, local, technical, international, ecommerce and AI-focused SEO, along with SEO builds for WordPress and Shopify sites. Paid and channel work includes Google Ads, Meta Ads, YouTube Ads, general PPC management, email marketing and content marketing, framed around full-funnel growth strategy. On the technical side, improveFX builds custom websites, CMS and headless CMS platforms, landing pages, WordPress and Shopify sites, and APIs, alongside iOS, Android, hybrid and web app development and SaaS applications. It also develops business software such as CRM, ERP, HR management, inventory management, appointment scheduling and custom dashboards, including modernization of legacy systems. Its AI/ML services list includes churn prediction, predictive analytics, sentiment analysis, price analysis and prediction, lead scoring, chatbots, recommendation engines, NLP and computer vision. A further automation line spans calling, sales, workflow, marketing, lead generation, CRM, email, social media and reporting automation, aimed at reducing manual operational work for clients.