Ina4

Based in Wigan, Ina4 works with businesses across the UK, ranging from start-ups to larger organisations such as Sunbelt Rentals, EG Group, OCU Group and Yorkshire Air Ambulance. The team, which describes itself as having over 20 years of combined experience, positions itself as an embedded digital department rather than an external supplier, aiming to work closely with clients on a long-term basis rather than handling one-off projects. Services cover website building, software development, SEO, PPC advertising, branding, conversion optimisation and social media marketing. The website building offering includes both custom website design and e-commerce platform development. Software development is offered as a way to streamline website operations or build bespoke tools that support wider business processes. PPC services are described in terms of pay-per-click advertising, where clients are charged only when a user clicks their ad, allowing exposure across the web while paying solely for conversions. SEO work is framed around helping businesses be found on Google, rank in search listings, and build credibility through search visibility. The stated working process begins with a discovery phase, where the team learns about a client's business, goals and challenges, followed by a strategy phase built on this initial understanding, before moving into project delivery.