Industrial Marketing

Based in Budapest, Industrial Marketing works exclusively with industrial, manufacturing and engineering service companies, positioning itself as an outsourced B2B marketing department for this sector. Its portfolio includes names such as Balmex, Duna Steel Tech, Enerhash, FAMO, Hitelpont, Hűtőépítő, INETON, IZOFLEX, Kleanlabs, Mikropakk, Mitsubishi Electric and Neptun Filter, reflecting a client base of manufacturers and technical service providers rather than consumer brands. The team is small, in the range of one to ten people, and describes its approach as combining pragmatic logic with creative execution tailored to industrial buyers. Services are grouped into preparation, ongoing and on-demand categories. Preparation work covers B2B marketing strategy, branding and B2B website development, built on research into a client's industry, competitors, target audience and existing marketing activity. Ongoing services include PPC campaign management, B2B content marketing, B2B search engine optimization, marketing reporting, social media management and email marketing, intended to maintain consistent engagement across selected platforms and provide regular performance reporting. On-demand offerings extend to professional product and business photography, industrial video production, offline materials and technical renders. The agency also publishes articles on topics such as keyword research for industrial companies and B2B digital marketing practices, framing SEO and content marketing as tools suited to changes in industrial procurement behaviour.