INFLUX Marketing

Based in Park City, Utah, Influx Marketing works exclusively with cash-pay healthcare practices, including plastic surgeons, medical spas, and dental practices, across the United States. The agency's team of 11-50 specialists positions itself around understanding the cash-pay patient journey, tailoring marketing strategies to the specific dynamics of aesthetic medicine, cosmetic dentistry, and elective surgical procedures rather than general healthcare marketing. Its client base spans plastic surgery practices, medspas, and dental offices seeking to attract and convert self-paying patients. Services offered include website design and development, search engine optimization, digital advertising (PPC), content strategy and copywriting, photo and video production, social media management, email marketing, and analytics and reporting. The agency also offers Growthstack, described as an all-in-one marketing platform built specifically for medspas. Work is organized around industry-specific verticals, with dedicated approaches for plastic surgery marketing, medspa marketing, and cosmetic dentistry marketing, reflecting a focus on patient acquisition strategies suited to each practice type. The agency frames its client relationships as partnerships and produces educational content, including podcasts covering aesthetic medicine and practice growth topics, alongside webinars and conference speaking engagements aimed at healthcare practice owners.