Innovate

Based in Hamilton, New Zealand, Innovate works with scaling direct-to-consumer and B2B brands across New Zealand, Australia, the US, and Canada. The team is small, structured around three named roles: Daniel handles development, Scott handles design, and Jess manages operations, with specialists brought in as projects require. Founded by Daniel five years ago, the agency positions itself as a direct partnership model, meaning clients work with the same senior people throughout a project rather than being handed off to junior staff. Core capabilities are organised into four areas. Shopify work covers theme rebuilds, replatforming, multi-region setups, subscriptions, loyalty, bundles, custom apps, B2B and wholesale logic, ERP integrations, and performance tuning, starting from a stated NZ$12k. Website builds span custom sites, Astro, multisite, LMS, memberships, headless architecture, web apps, portals, and migrations, from NZ$7k. A CRO and growth service, billed monthly from NZ$2k, addresses growth strategy, customer journeys, upsell and cross-sell architecture, subscription models, A/B and price testing, checkout and funnel debugging, and analytics and reporting. Innovate also offers agency solutions on a fixed or hourly basis, providing white-label Shopify support, overflow capacity, code reviews, architecture consultation, hotfixes, and handovers for other agencies needing senior Shopify cover without additional hiring. Listed project work includes Shopify and WordPress builds for brands such as Willie's Remedy, Steadyrack, Wollumbin, Liquid+, Bastion Agency, and Cycliq.