Innovation Simple

Headquartered in St. George, Utah, with additional offices in Salt Lake City and Provo, Innovation Simple is a small marketing team of one to ten people serving businesses looking for a structured approach to marketing rather than piecemeal campaigns. The agency organizes its work around a proprietary framework called the Marketing Equation™, which breaks engagements into five factors: Strategy, Identity, Media, Leads, and Systems. Prospective clients can start with a free 5-Factor Audit, a free website analysis, or a free quote before committing to ongoing work. Within this framework, services span search engine optimization, social media marketing, pay-per-click and online ad buying, branding (naming, logo, styling, messaging and USP articulation), video production, print and outdoor media, and web design. On the measurement side, the agency uses its own analytics platform, Setrics™, alongside a marketing performance dashboard included with monthly engagements, covering website analytics, social media analytics, phone call tracking, and conversion and lead tracking. It also references marketing management tools, KPI dashboarding, conversion optimization, marketing automation, and CRM or PM/ERP software as part of the Systems factor. Additional named tools mentioned on the site include Savavo, described as management software, and a support offering called Responsive Support™, indicating an emphasis on ongoing account servicing alongside campaign execution.