Innovaxis Marketing

Based in Chicago, Innovaxis Marketing is a B2B marketing consulting agency founded in 2007, working with a small team of 1-10 people. It serves privately held businesses in sectors including software and SaaS, technology integrators and VARs, manufacturers, distributors, construction and contracting, government agencies, service providers, and nonprofits. The agency positions itself around addressing specific business problems such as stalled growth, weak lead generation, low e-commerce sales, outdated websites, weak search rankings, and inconsistent branding, aiming to replace disjointed marketing projects with custom, strategy-led marketing programs. The agency's work spans two main areas: strategy and marketing consulting, and execution through agency services. Consulting offerings include marketing audits and planning, AI search optimization audits, market research, brand storytelling, Blue Ocean Strategy work, fractional CMO support, product management, channel partner marketing and recruiting, and pricing formulation. Execution services cover content marketing (content creation, SEO, content syndication and link building, marketing collateral, email campaigns, PPC/Google Ads, PR, social media, and tradeshow marketing support) as well as digital marketing, including brand identity development, website design and development, e-commerce implementation and optimization, brand storytelling videos, and marketing automation. The stated process moves from a marketing audit and brand story workshop through strategy development and execution, with an outsourced team intended to manage both planning and implementation for each client.