inSEO

Based in Florence, this small web marketing agency works with local businesses and professional practices across sectors such as legal, dental, hospitality, architecture, fitness and beauty, alongside e-commerce and corporate clients. Client references mention names such as TuscanyDriver.net, Colleoli.com, register.it, VernaServizi.it, MosconePescara.com and Diessecim.it, spanning transport, retail, web services, technical and design fields, indicating a client base of mostly small and medium-sized Italian businesses seeking website development combined with ongoing digital marketing support. Services cover search engine positioning and Local SEO, including optimization of Google Maps and Google My Business listings for local visibility, alongside online reputation management aimed at improving conversion rates. Advertising activity includes social media marketing, pay-per-click campaigns (referencing Google Ads credit for new advertisers), and link building paired with content optimization for search engines. The agency also builds custom websites, including e-commerce platforms, and offers graphic design work such as logos, banners and video content. Email marketing is used for newsletter campaigns intended to acquire and retain customers. On the analytical side, the agency provides website analysis and data-driven reporting to track traffic increases and sales performance. Case studies referenced include e-commerce development for a taxi and chauffeur-driven car rental business, and a website restyling project that added online booking forms to improve conversion rates. Work is generally described as combining site design or redesign with a planned web marketing strategy tailored to the client's sector.