Insomniacs

Based in Mumbai and founded in 2015, Insomniacs works exclusively within the real estate sector, positioning itself as a marketing and technology network built around the specific demands of property developers and real estate brands. The team, sized between 11 and 50 people, works with names such as Prestige Group, Hiranandani Group, K Raheja Corp Homes, DLF, Adani Realty, Godrej Living, Shapoorji Pallonji, Raheja Universal, Raymond Realty, Runwal Enterprises, Ajmera Realty, Kolte Patil Developers, Gera Developments, Kohinoor Group, Brigade, Assetz and others in the sector, alongside industry bodies such as CREDAI and MCHI. Services span performance marketing, content strategy, AV content creation, social media management, and brand and project positioning, combined with website development, SEO, and emerging formats such as AEO, AIO and GEO. On the technology side, the agency runs pre-sales AI and management tools, customer loyalty and channel partner management, virtual and physical site visit management, sales and facility management, and commercial property management, supported by marketing automation, campaign management and CRM implementation across Salesforce Sales Cloud, Data Cloud and Marketing Cloud with CAPI integration. It also produces branded real estate content formats, including influencer collaborations, road-trip style video series, elevator-pitch style property showcases, micromarket analysis features, transaction-focused platforms and podcasts, alongside an influencer search initiative aimed at the real estate content space.