Intermedia Global Ltd.

Based in Bedford, England, Intermedia Global Ltd (trading as IMG) is a small consultancy, with a team of between one and ten people, working with B2B marketing teams at large organisations, including HSBC and Shell. Rather than pursuing conventional SEO campaigns, the agency positions itself around what it terms "Marketing Experience" or MX, addressing the operational friction that can slow down marketing departments, such as fragmented tools, unclear workflows and inconsistent data. The agency's stated work spans four areas: data, marketing operations, technology and campaigns. Under data, it offers cleansing, strategy, sourcing and acquisition, analytics and insights, and enrichment. Its marketing operations services cover change management, martech optimisation, strategy and transformation, and workflow and process optimisation, alongside a "Partner Marketing Concierge" offering. On the technology side, it handles CMP implementation, custom integrations, digital asset management, platform admin support, tech audit and selection, training and adoption, and workflow management implementation. For campaigns, it provides attribution, campaign data strategy, creative and design, managed campaigns, and direct mail campaigns. The agency describes its approach as fixing the underlying systems and processes behind marketing execution rather than only producing creative output, aiming to reduce the number of tools, meetings and manual steps required to run a campaign. It also publishes case studies and an insights resource referred to as "The MX Review."