Internal Profits

Internal Profits, based in Phoenix, Arizona, works with service and trade businesses whose customers find them through Google searches rather than referrals. The team, sized at 1-10, positions itself as a fractional CMO resource for owners still driving their own growth, focusing on companies with high-ticket jobs, weak or outdated websites, and limited or no paid advertising in place. Client types described range from local high-ticket trades such as HVAC, plumbing, roofing, electrical, water restoration and solar, to commercial and industrial contractors, cash-pay healthcare practices (med spas, weight loss clinics, HRT/TRT clinics, dental implants, urgent care), and specialty industrial services like paving, industrial cleaning and facility maintenance. Services described include local SEO targeting Google Maps and organic rankings, Google Ads management with client-controlled spend, and call attribution tracking that traces every incoming call to its marketing source. The agency also builds AI-driven lead workflows for automated follow-up and nurture sequences, aiming to respond to inbound leads quickly. For commercial and industrial contractor clients, the approach combines SEO with LinkedIn outreach and longer nurture sequences, using existing case studies to build authority before pitching. Additional declared services include advertising, branding, IT strategy consulting and social media marketing. The overall method centers on measuring marketing performance through tracked calls and rankings rather than task-based deliverables, with strategy sessions offered as an entry point for prospective clients.