IP Marketing

Based in Girona, IP Marketing works with companies that want to outsource part or all of their marketing function rather than build an internal team. Its client base spans multiple sectors, including technology, hospitality, franchising, consultancy and foundations, and the agency also partners with other firms such as Merlos, IDESA and MIB Grup to deliver integrated marketing and technology solutions to their clients. The declared service range covers SEO, graphic design, PPC, social media marketing and web development, all oriented toward business generation rather than isolated deliverables. The agency structures its work around two main offerings: an externalised marketing department and a qualified lead generation service. The externalised marketing model provides a business-oriented marketing lead plus a supporting team covering strategy, creative, content, paid media, social media management, SEO and CRM optimisation, delivered through tiered plans (Start, Growth, Scale) with differing numbers of meetings and acquisition campaigns per year. The lead generation service focuses on sector-specific acquisition strategy, conversion funnel optimisation, Google and Meta advertising, lead nurturing automation and CRM-based pipeline tracking, with a stated minimum volume guarantee. Described process steps include strategy and creative definition, media and campaign setup, technology integration connecting websites, landing pages, social channels, email and WhatsApp with the Clientify platform, commercial automation to qualify leads, centralised lead reception and classification, and support for converting leads into closed sales.