Ireland Online Media

Based in Ireland, this agency works with tradesmen across the country, helping businesses such as oil boiler installers, plumbing and heating firms, and plant hire operators generate and convert enquiries into booked jobs. The team is small, sized between one and ten people, and is fronted by founder Charlie Martin. Rather than positioning itself as a broad digital marketing provider, the agency concentrates on paid lead generation for trade businesses that rely on a steady flow of quote requests to fill their schedules. The core method centres on building high-visual Meta ads tailored to a tradesman's specific work and target customer, avoiding broad or generic targeting. Once an ad generates an enquiry, the agency qualifies it automatically, aiming to make contact within minutes and establishing budget and timeline before it reaches the client's phone. Leads assessed as worth pursuing are called and booked directly into the client's calendar, removing back-and-forth communication. Every lead, job and euro of ad spend is tracked in one system, giving clients visibility into return on ad spend rather than relying on guesswork. A published case study describes a campaign with €1,116.66 in ad spend generating €104,600 in signed jobs over a 94-day period. Alongside this lead-generation and ad management work, the agency's declared services also include search engine optimisation, web design and e-commerce development.