Ironball Marketing

Based in Edmonton, Canada, Ironball Marketing is a small digital agency built around small and medium-sized business owners who handle marketing themselves alongside running their companies. Its stated focus is on service businesses needing local lead generation, e-commerce stores seeking nationwide traffic, and consulting or high-ticket businesses wanting a more polished online presence. The agency frames its work as replacing "DIY" marketing efforts with a managed, "done for you" approach, positioning itself for clients who lack the time or technical background to keep up with SEO, paid advertising, and AI-driven search changes. The service list covers web design, search engine optimization, conversion rate optimization, digital strategy, and pay-per-click advertising. Website builds are described as mobile-first and centered on Core Web Vitals and conversion-focused user flows. SEO work is framed around Entity SEO and E-E-A-T signals, covering both local "near me" search and national brand-authority campaigns, alongside AI and LLM optimization intended to help brands appear in ChatGPT, Gemini, and Perplexity results through structured data and authoritative content. Paid advertising spans Google, Meta, and LinkedIn, with server-side tracking (CAPI) used to retarget visitors despite iOS privacy restrictions. The agency also describes B2B outreach services, including building verified prospect lists with contact details for decision-makers, managing cold email infrastructure and domain warm-up, and scripting outreach messages aimed at securing meetings.