J-Cut Production

Founded by Jana and Ashraf Shaaban, this Dubai-based production house has been operating for seven years, working with brands across the UAE and GCC region. Its portfolio spans large corporate names alongside campaign work for fitness, retail, and insurance clients, with projects ranging from single brand films to ongoing production partnerships, such as continuing work with a Dubai fitness app covering its brand campaign, social assets, and paid ads. The team is small, structured around a core group supplemented by a wider crew assembled per project rather than a large in-house staff. The company's declared services cover video production, audio production, web design, and search engine optimization, though its stated specialty and the bulk of its shown work centre on video: brand films, corporate video, 2D and 3D animation, drone videography, real estate video, post-production, event coverage, social content, and motion graphics. Described project types include brand campaigns and launches, social film series, paid ad creative, podcast production, and CGI animation showreels. Case studies on the site detail full brand-launch work, from strategy and visual identity through to social films and reels, indicating a process that moves from concept and brand strategy through filming to final edit and delivery, with the agency positioning itself around a compact, hands-on team structure rather than a larger agency model.