JamPrime

A small team based in London works with brands, public figures, entrepreneurs and influencers on marketing and communications, with a particular focus on digital PR. The agency is staffed by people with backgrounds in journalism who have worked for major news publishers, and it positions itself around producing stories designed to secure media coverage and build brand authority for its clients. The core method centres on earned editorial coverage rather than paid advertising, on the premise that organic press mentions carry more credibility with audiences and help convert readers into customers. JamPrime develops data-led campaigns and pitches them to news outlets to generate backlinks and press features, as illustrated by its published case studies and guides, including an account of securing a Daily Mail backlink through a data campaign. Alongside digital PR, the agency lists search engine optimisation and branding among its declared services, and describes work aimed at increasing social following, article placements and overall media presence for clients. It also publishes guides and articles on topics such as the role of digital PR in building online authority and trust, reflecting an approach that combines journalistic storytelling with measurable outcomes such as press mentions and audience reach.