Jason Shaffer Group

Operating out of Harrisburg, Pennsylvania, since 2012, Jason Shaffer Group is a small search marketing firm working with businesses that want stronger visibility in organic and paid search. The team, sized for close, hands-on client relationships rather than large account rosters, positions itself as a long-term partner that monitors algorithm changes and competitor activity rather than a vendor handling a single campaign in isolation. Clients are typically businesses seeking local, national, or e-commerce visibility, and the agency emphasizes continuity of contact, stating clients work directly with a team familiar with their business rather than being passed to junior staff. Services cover AI SEO, local SEO, national SEO, e-commerce SEO, Google Ads management, and custom website design, alongside market research and pay-per-click work. Local SEO efforts focus on Map Pack placement and capturing location-specific searches, while national SEO targets higher-volume and higher-competition keywords aimed at building broader brand authority. E-commerce SEO work addresses product and category page visibility and shopping feature placement, which the agency notes pairs with Google Ads campaigns. Google Ads management includes targeted advertising by user, location, and service, along with remarketing. Website design services are built around user experience, AI/SEO compatibility, and page-load speed, and are offered as part of ongoing monthly retainers rather than as standalone projects. The stated approach centers on adjusting strategy as search algorithms and competitive conditions change, with reporting oriented toward keyword rankings, organic traffic quality, and search visibility.