Jive PR + Digital

Based in Toronto, Jive PR + Digital works with consumer-facing brands aiming to reach Gen Z and millennial audiences, including companies in food and beverage, health and wellness, entertainment and film, and immersive experiences. Founded in 2010, the agency operates with a small team and positions its work around cultural relevance, tailoring strategies to whether a client is an established brand or an earlier-stage business. Its client list is referenced through case studies and video content on its site rather than named publicly in the material provided. The agency's core services center on TikTok marketing, social media management, influencer marketing, user-generated content (UGC), and public relations, alongside thought leadership and events/activations. On TikTok, the team focuses on trendjacking and integrating brands into cultural moments to drive account growth. Social media work spans platform-specific strategy across Meta, Instagram, Pinterest, TikTok, and LinkedIn, with attention to algorithm shifts. Its UGC approach separates organic content built for brand equity from performance-driven content designed for paid campaigns, treating the two as distinct disciplines. Public relations work is aimed at securing media coverage in relevant publications to build authority, while influencer marketing relies on a vetted network selected for fit with each brand's identity. Beyond these core offerings, the agency's declared service range also includes search engine optimization, digital strategy, email marketing, and pay-per-click advertising.