JOAN Digital INC.

Based in Edinburgh at South Charlotte Street, JOAN Digital works specifically with financial services organisations on how AI systems discover, evaluate and recommend firms before a prospect ever reaches their website. Rather than operating as a general digital marketing agency, the practice focuses on what it terms "AI Discovery" and the "Visibility Gap" — the phenomenon of firms remaining visible in traditional search while being absent from AI-generated recommendations. The small team combines AI Discovery strategy expertise with measurement and analytics capability, positioning itself as a specialist adviser for firms navigating a discovery environment where inclusion in an AI-generated shortlist can establish relevance before conventional acquisition activity begins. The agency structures its work into three defined services: the AI Discovery Playbook, which establishes a firm's current standing, how competitors appear, and what should change first; AI Discovery Advancement, which strengthens the signals that shape how AI systems understand, evaluate and recommend a firm; and AI Discovery Intelligence, which monitors visibility, representation and recommendation performance on an ongoing basis as AI discovery evolves. Engagements typically begin with an initial discussion and a review of a firm's current position, followed by a relevant service recommendation and a roadmap conversation. Alongside this specialism, the agency's declared capabilities include search engine optimization, web design, pay per click and UX/UI design.