Josh Willett

Operating as an independent SEO consultancy from London, Josh Willett works with businesses across the UK and EU that rely on organic search to generate pipeline rather than simple traffic growth. Clients include organisations such as APMG International, Microbyte, Adaptivity and ArbDB Chambers, spanning sectors like professional training and managed IT services. The consultancy is run as a direct, single-point-of-contact model: the same person conducting audits, building strategy and reviewing data throughout the engagement, without long-term contracts. The work is structured around three combined disciplines: technical SEO, on-page SEO and link building. Technical SEO covers crawlability, Core Web Vitals, indexation, schema and site architecture, drawing on a background in web development and civil engineering to diagnose issues rooted in templates, CMS constraints or rendering behaviour rather than treating them as purely marketing problems. On-page SEO involves optimising individual pages for keyword and search intent through titles, headings, content and internal linking. Link building is described as editorially placed and content-driven, avoiding link farms or shortcuts. Reporting includes daily rank tracking by keyword, country and device, with competitor positions plotted alongside the client's own and changes dated so movements can be explained. Past work cited includes a first-place global ranking for a certification-related term for APMG International and multi-market search visibility across the UK, US and UAE for Microbyte.