JP Design Company

JP Design Company is based in Carmel, Indiana, and works with small businesses in and around Indianapolis that are preparing to launch or rebuild a website. The company is a small operation, run on a scale of one to ten people, and focuses specifically on Squarespace as its website platform. Its stated audience includes established businesses and newer brands that want a site built for growth rather than a generic template, and much of its messaging is aimed at business owners who have the technical ability to manage a site but lack the time to research design and marketing best practices on their own. The core service is custom Squarespace website design, paired with search engine optimization intended to improve local visibility on Google. The stated approach centers on strategic messaging aimed at a business's ideal customer, custom design rather than cookie-cutter templates, and SEO-friendly site structure to support local search rankings. The company also references Squarespace sales funnels and offers "Squarespace DIY Help" for owners who want guidance rather than a full build. Engagements typically start with a free 30-minute consultation to discuss a client's website needs. The site also mentions a free downloadable guide covering setup, verification, and optimization of a Google Business Profile as a way to increase visibility without paid advertising, alongside general web design considerations such as color palette, image cropping, layout, and page elements meant to hold a visitor's attention in the first seconds on a page.