Just By Design (Oregon)

Bend, Oregon is home base for this digital marketing and web design agency, founded in 2001 by brand strategist Justine Kingston. Operating with a small team, the agency works with service-based businesses across industries including B2B software companies, bookkeepers and accountants, contractors and builders, cosmetic and pediatric dentists, custom cabinet makers, interior designers, and staffing and recruiting firms. Its stated focus is helping these businesses build brand clarity and be findable both through traditional search and through AI-powered discovery tools. Services described on the website include SEO and content strategy, AI visibility and LLM discovery work, Google Business Profile optimization, website design, brand voice architecture, branding and logo design, social media and digital collateral, email marketing, hosting, and accessible website development. The agency also offers a "LaunchPad" service and frames its approach around what it calls "structural visibility," combining brand strategy, web design, SEO, and content development within a single engagement rather than treating them as separate campaigns. Brand voice architecture is presented as a starting point, defining how a business communicates before content is produced, while branding and visual identity work aims for consistent presentation across touchpoints. The agency positions its combined approach as intended to help client brands, websites, and marketing systems adapt as search behavior shifts toward AI-driven summaries and recommendations, alongside conventional search engines.