Kalyna Marketing LLC

A New York-based agency working with B2B companies, Kalyna Marketing focuses go-to-market work on content and PR designed to build trust with buyers and stakeholders. The team, sized between 1 and 10 people, has produced work for clients such as Belkins, SparkToro, and Mole Street, and its case studies point to experience with SaaS and enterprise-facing brands that need marketing content grounded in a clear understanding of their business and audience. The agency's stated approach centers on a framework it calls PSTT — Purpose, Strategy, Tactics, Testing — used to connect marketing investment to a contextual plan and to measure how that plan performs over time. Its declared services include SEO, content marketing, marketing strategy, public relations, and market research. Audience research is described as going beyond demographics and competitor analysis into psychological profiles of individual personas. Content production is framed around matching a client's authentic voice and market point of view rather than generic messaging. Kalyna Marketing also describes working across channels rather than in silos, aligning campaigns with a client's product, sales, and customer support functions so that content, PR, and other marketing activities reinforce one another instead of operating as separate initiatives.