Kangaroo

Kangaroo, based in New York City, is a marketing agency that works exclusively with law firms, covering practice areas such as personal injury, bankruptcy, family and matrimonial law, estate and probate, immigration, patent law, criminal defense, and employment law. The agency is a small team, and its managing partner, Mike Brown, has a background in legal marketing and has published a book on SEO for lawyers. The agency positions itself around a fully managed service model, handling marketing execution so attorneys can focus on practicing law. Services described include organic search (SEO), paid search through PPC and Local Service Ads, web development, social media management, photo and video production, content marketing, branding, and legal PR and reputation management. Website redesign work is aimed at converting traffic into leads, while SEO work targets improved organic keyword rankings for higher-quality traffic. On the paid search side, campaigns are optimized to reduce cost per lead and cost per client. The stated approach relies on data-driven strategies and analytics to refine campaigns on an ongoing basis, with the aim of generating qualified case leads rather than generic traffic metrics. Solutions are tailored by practice area, with separate strategy considerations described for each type of law firm listed.