KB Copywriting

KB Copywriting is a solo copywriting practice run by Kerrie Brooks, based in Newcastle, Australia, and working with clients across Newcastle, Sydney, and more broadly across Australia and internationally, including the UK and Singapore. It serves business owners, marketing teams, digital agencies and creative directors, ranging from small businesses to larger organisations, who need written content for websites, marketing campaigns or brand development. Brooks brings around 20 years of professional writing experience, both in-house and freelance, along with qualifications in SEO, digital marketing and content strategy. The service range covers SEO website copywriting, brand copy and taglines, blogs, articles and ebooks, brochures, leaflets and flyers, adverts and social copy, video and radio scripts, sales and newsletter emails, and editing and proofreading of existing human or AI-generated content. Work is produced with reference to research, competitor and industry analysis, and application of SEO and AI/LLM optimisation practices alongside copywriting craft. The stated project process runs in stages: a discovery phase involving a project brief, questionnaire and video call to learn about the business and its customers, followed by a writing phase in which data review and competitor and industry research inform the drafting of content. Projects are scoped individually depending on the specific communication needed, whether that is website content, brand messaging, scripts or marketing collateral.