Keenan-Nagle Advertising Inc.

Located on South 12th Street in Allentown, Pennsylvania, Keenan-Nagle Advertising has operated continuously since 1954, making it the longest-serving marketing and communications firm in the Lehigh Valley region. The agency describes itself as full-service, working with a deliberately limited roster of regionally-based companies and institutions seeking a team-structured approach to marketing, with many client relationships lasting over a decade. Its service scope is described as scalable to partners and projects of varying size, and the small team structure supports a multi-disciplined approach across design, production, media and analytics. The agency's declared services span creative and copywriting, web development, marketing strategy, media planning, digital marketing and analytics, video and photography, social media management, and print production ranging from business cards to billboards. Its stated method follows a cycle of planning, execution, measurement and learning, repeated to refine results over time. Media services are positioned around matching message, channel and audience, while digital marketing is paired with reporting intended to inform business decisions. Web development is described as user-focused and results-oriented, and creative work is framed around designs meant to capture attention and prompt action. The agency presents its use of technology across design, production, media and analytics as a means of supporting consistent proficiency across these combined disciplines.