Kennedy Media Group

Operating out of McAllen, Texas since 1997, Kennedy Media Group works with businesses across the Rio Grande Valley, including Edinburg, Mission, Pharr, Harlingen, Brownsville, Weslaco, San Juan, and Laredo. The agency is owner-led by Anthony Acosta, D.Sc. in Computer Science, with a small team of 1-10 people handling accounts directly rather than through outsourcing or call centers. It positions itself as an embedded digital department for local companies, offering monthly retainer plans starting at $200 with no long-term contracts or setup fees, and reports having built and maintained more than 3,000 websites over its history. Declared services center on search engine optimization and digital strategy, alongside web design, social media management, commercial photography, and brand development. SEO work is described as targeting Google rankings for McAllen, Edinburg, Mission, and other RGV markets using Rank Math, technical SEO, and local schema markup, with an emphasis on Google Maps visibility for local search. The agency also describes an "AI-Enhanced" approach, using AI tools to produce content and to help clients appear in AI-driven search results such as ChatGPT and Perplexity, positioning this as part of its standard plans. Digital strategy services include website audits, competitive analysis, and digital roadmaps delivered directly by Acosta. Web design work involves mobile-optimized WordPress sites with design, development, hosting, and ongoing maintenance included in retainer plans.