Kernel Marketing Digital

Kernel Marketing Digital operates from Guadalajara, Mexico, working with small and medium-sized businesses looking to systematize their sales and marketing operations. Its focus centers on Rafa Tabares as the lead strategist, positioning the agency around CRM implementation, automation, and web infrastructure rather than broad-spectrum marketing, with an emphasis on businesses that receive leads through channels like WhatsApp and Instagram and need faster response systems. Core services include Kommo CRM implementation, where pipelines are configured and WhatsApp, Instagram, and web forms are connected, with AI-driven automated responses set up to capture leads. Process automation is built using n8n and the OpenAI API, targeting repetitive tasks such as lead classification, follow-ups, and reporting as alternatives to tools like Zapier. Web design is delivered through WordPress with Oxygen Builder, with sites built to connect directly into the CRM rather than function as standalone pages. Meta Ads campaigns are managed with an emphasis on lead delivery to WhatsApp or CRM systems over impression-based metrics. The agency also offers a web hosting service featuring SSD storage, active firewalls, automated backups, and email deliverability configuration (SPF, DKIM, DMARC), along with migration support. Its stated working method follows a diagnostic phase to identify operational bottlenecks before proposing a tailored technical solution.