Kindred

Based in Central, Hong Kong, Kindred is an independent media and creative agency positioning itself as an APAC-first partner rather than a generalist international shop. Founded in 2018 and operating with a small team of 1-10 people, it works across Japan, Korea, Greater China, Singapore, Southeast Asia and Australia, describing its approach as market-by-market and city-by-city rather than treating Asia Pacific as one homogenous region. Its stated clients are global brands seeking regional growth, and the agency emphasises cultural insight and local execution over translated or templated campaigns, with dedicated service lines for individual markets such as Japan and China. The agency organises its work into six disciplines: Strategy & Advisory, AI & Tech, Performance & UX, Social & Community, In-house Support, and Storytelling & Content. Declared services include SEO (along with AEO and GEO), digital strategy, PPC, content marketing, conversion rate optimisation, social media marketing, affiliate marketing and email marketing. Within performance work it covers UX and paid media touchpoints, while its AI & Tech offering combines automation tools with human creative input. The in-house support model embeds Kindred staff within client teams as an extension of internal capability, and it also lists sector-specific work spanning hospitality, SaaS, B2B marketing and eCommerce, alongside account-based marketing and LinkedIn thought leadership for B2B audiences.