King Ursa

King Ursa is a Toronto-based creative advertising agency, founded in 2014, with an additional office in Regina serving Western Canada. Its client roster spans consumer packaged goods, retail, and challenger brands, including work for Takis, Timberland, Zabiha Halal, and Jobber. The agency is run as an independent, senior-led shop under founder and CEO Paulo Salomão, who positions the agency toward brands seeking distinct market positioning rather than conventional, safe advertising. The agency's declared services cover search engine optimization, branding, media planning and buying, social media marketing, video production, web design, and web development, positioning it as a full-service operation that unites strategy, creative, and media functions in-house. Its stated approach favours earned-first ideas designed to build cultural momentum ahead of paid media amplification, with strategic decisions tied to measurable business outcomes rather than production volume. Campaign work referenced on its site includes audience-building for a snack brand, cause-linked storytelling for a footwear brand following an environmental event, social advocacy positioning for a halal food brand, and tool-positioning campaigns aimed at blue-collar entrepreneurs for a software client. Leadership also includes Helena Lazar, EVP and Managing Director, who brings media planning experience across CPG, financial services, retail, and public-sector categories, having worked on campaigns for organizations such as Kraft, Nestlé, Metro, and Dairy Queen prior to her role at the agency.