KIPLAR

Based in Sofia, KIPLAR is a small digital marketing agency working with online businesses, particularly in e-commerce, that need performance-driven advertising and ongoing marketing support. The team operates as a boutique setup handling campaigns across multiple markets, positioning itself as a partner for small and medium-sized businesses looking for a data-based approach rather than a one-off service provider. Client work referenced on the site includes companies in the UK, indicating the agency is not limited to the local Bulgarian market. Services cover PPC, SEO, Paid Social, Email marketing and Web & CRO. In PPC, the agency describes conducting audits, precise campaign setup, web analytics, marketing automation and conversion optimisation. SEO work is framed around producing measurable data used to track return on investment and to adjust strategy for both quick wins and longer-term results. Paid Social campaigns are described as tested and optimised on an ongoing basis rather than launched and left. Email marketing is approached through CRM marketing, aimed at targeting users considered most likely to convert, with the stated goal of building brand recognition and engagement over time. Web & CRO services focus on understanding user behaviour, refining interfaces and adjusting site experience to reduce cart abandonment and support conversion growth, applied both to new digital products and existing websites.