KLIK

Operating from offices in Arlington, Virginia and Chicago, Illinois, KLIK is a digital marketing agency founded in 2018 by James Dressing, originally built around performance marketing before expanding its service lines in 2021. The agency works with organizations across sectors including nonprofit, higher education, and online education, as illustrated by engagements with United Way, Golden Gate University, and GetSmarter. Its approach centers on data-driven management of marketing programs, with the stated aim of tying marketing spend to measurable return on investment and connecting client brands with the right consumer audiences to support revenue growth. KLIK organizes its work into three areas: Performance Marketing, Creative Services, and Organic Services. Performance marketing covers data-focused campaign management intended to grow revenue and connect brands with target consumers. Creative services include brand storytelling, creative testing, graphic and print design, and work aimed at increasing customer engagement and conversions. Organic services focus on SEO and user experience strategies intended to support sustained organic growth. Additional declared capabilities include pay-per-click advertising, content marketing, digital strategy, and social media marketing. Client work described by the agency includes national paid and organic campaigns for donation drives, development of end-to-end marketing tracking and holistic marketing planning for a university client, and tailored Google Search campaigns to support enrollment across a portfolio of online courses.