Knucklepuck

Based in Arlington, Virginia, Knucklepuck is a small digital marketing agency with a team of ten or fewer people, working across SEO and paid media for clients seeking measurable, KPI-driven results. The agency is led by CEO and Founder Brett Snyder, who is directly involved in initial client conversations to understand goals, budget, and expectations. Knucklepuck positions itself around direct access to its subject-matter experts and an emphasis on long-term client relationships rather than short-term engagements. The agency's core service lines are Search Engine Optimization, Paid Media (SEM), Content Marketing, Web Design, and Web Development. In SEO, the team works with clients to implement search and content strategy aimed at increasing reach and driving sustainable growth. Paid media work covers campaign architecture, implementation of foundational account structures, and ongoing recommendations to improve performance and return on investment. Content marketing efforts are built around researching user intent to produce content supporting earned, owned, and paid channels. Rather than hourly billing, Knucklepuck structures engagements around a fixed retainer fee scaled to the level of effort required, with performance measured against agreed KPIs. Internally, the agency uses the Clifton StrengthsFinder assessment to organize project teams around individual staff strengths, applying this framework to how it assigns and manages client work.