LAB Group

LAB Group is a digital experience agency headquartered at Kestrel House in Maidstone, Kent, with a London presence, working with a team of 11-50 people. It describes itself as combining behavioural science with creative and technical disciplines, uniting academic researchers with designers, developers and strategists. Clients referenced in its work include Superdry, TeamSport, EA Sports, Coty, Adidas, Hasbro, Sony, Nike, Danone, Boundless, Quintain Living, City University London and Innovate UK, spanning retail, entertainment, leisure and public-sector/research-driven projects. Its work is organised around three areas: Immerse, Disrupt and Engage. Immerse covers performance audits, audience research and profiling, journey and behaviour mapping, A/B testing and data-driven strategy. Disrupt includes motion and 3D, AI and machine learning, IoT, AR/VR, rapid prototyping and gamification. Engage covers UX/UI design, animation, web builds, digital product design and development, and connected experiences. Described projects include redesigning Superdry's mobile shopping experience through quantitative and qualitative research feeding UX/UI design, rebuilding TeamSport's booking journey using composable architecture, and partnering with Innovate UK to apply psychological research to digital journeys aimed at protecting vulnerable online users. Broader declared services include SEO, digital strategy, web design and development, e-commerce development, branding and market research.