Lagom plus GmbH

Based in Zürich, Lagom plus GmbH is a small marketing practice operated as the fractional CMO business of Erik Emanuelsson. Founded in 2021, it works with B2B and B2C small and medium-sized enterprises and startups, offering senior marketing leadership and hands-on execution without the cost of a full-time hire. The agency's name derives from the Swedish word "lagom," meaning balanced or just right, which it describes as its guiding principle for helping clients get proportionate value from their marketing spend. The service range covers brand and growth strategy, website and digital platform design and development, CRM and automation, and growth marketing. Under brand and growth strategy, the agency works on positioning, messaging and digital direction. Its website and platforms work involves designing and building sites intended to support sales and reduce dependency on technical resources. CRM and automation services focus on connecting customer journeys, lead capture and internal workflows to cut down on manual work. Growth marketing spans SEO, Google Ads, email and social channels, paired with ongoing guidance for companies without a large in-house marketing team. Lagom+ also offers a fractional Chief of Marketing service for businesses seeking ongoing advice or hands-on management of sales and marketing functions, positioning its overall approach around connecting strategy, digital platforms and marketing execution rather than delivering isolated deliverables.