Laidlaw Group

Based at 560 Harrison Avenue in Boston, Massachusetts, Laidlaw Group is a small advertising agency operating with a team of between one and ten people. The company positions itself around brand building, working across strategy, design, and digital marketing disciplines rather than focusing on a single channel. Case studies referenced on its site, including work for Ana Donohue, Monika Ramizi, WDC, Micronotes, and DebtX, suggest experience serving a range of client types rather than one specific industry. The agency's process is organized into distinct stages: strategy work covering audience identification, behavior analysis, competitive analysis, market segment analysis, and brand positioning, followed by a digital performance assessment. Development-stage services include content strategy, content positioning and messaging, naming, and brand architecture, alongside media planning. Implementation covers corporate identity, print advertising, web design, print design, front-end development, direct mail, video, copywriting, email marketing, and motion graphics. On the engagement side, Laidlaw Group offers social media marketing (including a "Social Media Power Pack") and content development and management. Its search-related services span search engine marketing through Google AdWords campaigns and search term analysis, Google Analytics implementation, and search engine optimization, combining paid, analytical, and organic search work under one roof.