Lansing Design

Based in Lansing, Michigan, Lansing Design is a small web design and branding firm working with small businesses, entrepreneurs and individual clients rather than large corporations. The team size falls in the 1-10 range, positioning the agency as a hands-on operation for local and small-scale clients who need either a new website built from scratch or an existing one refreshed. Their work centers on approachable, personalized service for clients who may not have an established brand identity or online presence yet. Services cover web design, branding and search engine optimization. On the design side, the agency builds websites with attention to interface design and navigation, working from the premise that visitors decide quickly whether to stay on a site, so layout and first impressions are treated as priorities for both the business owner and their customers. Branding work focuses on helping companies, particularly start-ups without a defined identity, distinguish between a logo and a broader brand association in the minds of consumers. SEO is described as being implemented on every website the agency builds, combined with additional unspecified techniques aimed at directing traffic to the client's site. Contact is handled by phone or fax, and the agency operates from a Lansing PO Box address.