Launch Kit

Small business owners in Grand Rapids, Michigan, make up the core client base of Launch Kit, a team founded in 2020 that positions itself as an alternative to agencies that outsource work or rely on jargon-heavy contracts. The company describes serving businesses that feel stuck with marketing, whether due to outdated websites, inconsistent lead generation, or a reliance on informal help from friends or family members. All work is handled in-house by a Grand Rapids-based staff covering strategy, design, content, and advertising. Services are organized into a few core offerings: Smart Websites + SEO, focused on mobile-friendly, SEO-oriented site builds meant to convert visitors; a Digital Marketing Suite combining photography, videography, social media, and paid advertising into one integrated program; and a Content Studio for standalone photo or video projects. Within these plans, Launch Kit also provides a CRM system with AI-supported contact management, email campaigns, and workflow automation, along with digital advertising across Google, Facebook, and YouTube. Additional listed capabilities include graphic design, logo and branding work, low/no-code development, and ongoing social media management. The team, which includes ads managers, web designers, content creators, and social media managers, works directly with each client rather than through freelance subcontractors, and the agency publishes upfront pricing for its website and marketing packages.