Lay Up

Based in Rubiera, Italy, Lay Up is a small digital marketing agency (team of 1-10, founded in 2017) working with small and medium-sized businesses (PMI) across sectors such as travel, apparel, food and e-commerce, as reflected in its published case studies (including names like Baia Turchese, Fratesole Viaggi, Queen Helena, Valmar, Frescopane and Oltreavventura). The agency positions itself around helping these companies acquire new customers through measurable digital campaigns. Its service range covers advertising campaigns, lead generation and e-commerce performance work, alongside landing page creation and e-commerce site development using the Shopy platform. It also offers email marketing, competitor analysis, and creative production supported by generative AI tools. Beyond hands-on execution, Lay Up provides digital marketing consultancy, guiding clients on broader marketing and digital strategy decisions. The declared service list additionally includes SEO, branding and content marketing, positioning the agency as a generalist digital marketing partner for smaller businesses rather than a specialist in a single channel. Work is organized around campaign measurability, with case studies used to illustrate results across different client industries. The site does not detail specific methodologies beyond naming these service areas and tools, such as the Shopy e-commerce platform for site builds.