Lazar Marketing Consulting

A small consulting practice based in Seattle, Washington, Lazar Marketing Consulting is led by Principal Rachel Lazar, whose background includes work at Amazon.com, RealNetworks, and DoubleDown Interactive. The practice works with a small team of specialists in paid social, SEO, and paid search rather than a large in-house staff, and it positions itself around direct response marketing for companies seeking measurable growth in customers and revenue rather than broad brand awareness work. The team's stated focus areas cover SEM, web and mobile display advertising, social media marketing, affiliate marketing programs, and partner marketing, alongside consumer research used to identify customer insights for message and audience targeting. Team members bring platform-specific experience across Meta, TikTok, Pinterest, LinkedIn, Reddit, and Snapchat, including paid social strategy for both B2B and consumer clients, organic and paid content development, and management of media spend across these channels. SEO experience within the team spans multiple industries, and paid search expertise covers both lead generation and ecommerce campaigns. Beyond channel execution, the practice describes work on landing pages built to convert and on constructing efficient conversion funnels, combining strategy development with hands-on execution and ongoing optimization of campaign metrics as part of its stated approach to client work.